> For the complete documentation index, see [llms.txt](https://cretins-munks.gitbook.io/the-cretins-munks-project/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cretins-munks.gitbook.io/the-cretins-munks-project/updated-roadmap/8.-expanding-beyond-cronos-with-viral-short-content-and-a-stronger-brand-identity.md).

# 8.📱Expanding Beyond Cronos with Viral Short Content & a Stronger Brand Identity

As part of our long-term vision, we’re aiming to take the Munks beyond the boundaries of the Cronos ecosystem. The goal is simple: make the Munks recognizable across Web2 and Web3 by building a strong, relatable, and viral brand identity.

To achieve this, we’re investing in the production of animated short-form content — fun, snackable videos designed for platforms like TikTok, Instagram Reels, and YouTube Shorts. These videos will feature the Munks in everyday, humorous situations where viewers can easily see themselves or people they know — boosting shareability and virality. \
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Through this approach, we aim to put a Munk on every screen and make the collection instantly recognizable, even to non-Web3 natives. This rebranding will give to the Munks a strong, standalone identity that resonates well beyond NFTs.